Guji coffee is grown in the southern part of Ethiopia, known for its high-altitude, fertile soils, and ideal climate for coffee cultivation. The region’s altitude contributes to the coffee’s distinct characteristics. It is highly sought after by specialty coffee enthusiasts around the world. It is typically grown on small family-owned farms where traditional organic farming methods are practiced. Guji coffee is known for its complex and vibrant taste often exhibiting fruity and floral notes, including flavors of berries, citrus and jasmine.